Website speed plays an important role in deciding the overall user experience of your website. If your website load slow, the user may left your website without even watching the content on your website.

For better user experience, your website should load fast. If your website loads quickly, it will greatly increase user experience and your search engine rankings and hence conversions.

Now Google also use website speed and user experience as a ranking factor. So, It is very important to follow the best practices to make your website run faster.

In this article, I will explain you some of the best practices for speeding up your website. 

Best practices for
speeding up your website

Optimize your Images

One of the best
practices for speeding up your website is the optimization of images. Image
files take up a certain amount of memory based on image quality and image size.
As the quality and size of your images increase, they will take longer to load
on your website. Keep in mind that images only affect your site load time for
the pages on which they are shown. So if you have a photo gallery page, it may
take longer to load the gallery page than your other website pages.

 

There are few points that you can consider to
optimize your images

 

• Resize all
  of your images to match the exact size which will be displayed on your
  website.

 

• Limit the
  number of large images that are used on non-photo gallery pages.

 

• Combine all
  of your small images and icons into a ‘CSS Spritemap’ or ‘CSS Image
  Sprites’. Check out w3schools.com for a simple
  explanation on how to use them.

 

• Use GIF for
  simple and animated images, JPG for photographs, and PNG for Infographics,
  Logos, etc.

 

• In your photo gallery page, create a thumbnail version of each photo and link it
  to the full-sized version of that same photo. You can use lightbox plugins
  for that.

 

Increase website speed with caching

Another best
practice for speeding up your website is caching. Caching allows websites with
dynamic content to load faster than they normally would.

Dynamic content
normally consists of several scripting files that calculate what a page’s
content should be and then converts the final result into a static format so
that it can be displayed. Server-side caching pre-calculates this final result
into a static format so that it can be displayed faster.

We recommend that
you keep your Server-Side caching enabled at all times and only disable the
option if you are unable to see updates as you develop your website. We
recommend that WordPress users should use the W3 total cache plugin to speed up
the website.

 

Use plugins if you really need

Website building
software comes with a core set of features to help you build your site. Several
website builders (such as WordPress, Joomla, etc) allow you to add extra
features which are often called ‘Plugins’.

Plugins are
usually packed with dynamic coding and features that may increase your website
functionality and also load time.

So, the correct
selection of plugins is very important in deciding the performance of the
website.

We recommend
researching each plugin that you are planning to use on your website so that
you can better determine how much it may impact your website’s performance.

 

Choose a hosting plan according to your needs

A ‘hosting plan’
refers to how powerful a website server is and the features you’ll get in your
server. Web hosting companies often offer multiple tiers of hosting with
different features including power, speed, memory, bandwidth, and storage
limits. Hosting plans usually fall under one of the following tiers:

Shared Hosting: This type of hosting is for absolute
beginners. Resources are shared among many users. You can use this for small
business websites or personal blogs with limited traffic.

Virtual Private Server:  The advanced level of shared hosting is virtual private server. Your hosting provider will create a virtual server with
some limited resources and you privately own that virtual server. You can use
VPS hosting to host medium to large websites, e-commerce websites with medium
traffic size.

Dedicated Server Hosting: In dedicated server hosting, you will get a
complete dedicated server. You can use all of its resources to the full extent
and host very large corporate websites. Also, you can use it as an intranet or
cloud for your organization. The traffic handling capacity is very large.

If you are a beginner then we suggest you to get a shared hosting. Bluehost provide the best shared hosting with best performance and it is affordable.

 

Use pagespeed tools to check your website’s page speed

One of the best
practices for speeding up your website is to regularly check and monitors your
webpage speed. You can use various page speed tools to check your website’s page speed. The most famous tools are Google’s PageSpeed Insights, Pingdom , GTMetrix, etc which will help you
to understand how to make your website load faster. To use the pagespeed insights tool:

 

1.   
Go
to https://developers.google.com/speed/pagespeed/insights/ 

2.   
Enter
your web page’s URL. 

3.   
Click analyze. 

4.   
Google
will then provide a list of potential issues and their possible solutions for
your website.

 

Use Content Delivery Network (CDN)

Another best
practice for speeding up your website is the use of the content delivery network. The physical distance between your website’s server and your visitors
has an impact on website load speeds. The farther the visitor is located away
from your server, the longer it will take for your website to load.

By using the content delivery network, you can minimize the effects of distance by
distributing copies of your website’s static content across different parts of
the globe.

There are many
different CDN networks available. You can choose any network but as a beginner, we
recommend you to use Cloudflare as they are providing a
basic tier of service for free of cost.

Improve
WordPress website speed using MonsterInsights

For
those, who don’t know about MonsterInsights.

MonsterInsights is
one of the best WordPress plugin used for monitoring web traffic using google analytics. It shows you detailed insights of your website in a clean and user
friendly reports inside your WordPress site dashboard.

MonsterInsights site speed report feature help you in knowing the speed of the website and also
it gives the recommendations to improve the site speed according to your site
report.

 

Here are the steps to check the site speed
report.

Step 1. Download and install MonsterInsights
WordPress plugin.

Step 2. Activate MonsterInsights WordPress plugin.

Step 3. Go to Insights, then reports and then select site speed.

Step4. Now, It will show you the report of your
site speed that includes 4 parameters.

• Server Response Time- It is
  the time taken by the server to respond to an HTTP request.

 

• First Contentful Paint- Contentful
  paint means visual. So, It is the time taken to load the first visual
  elements like image or text.

 

• Time to Interactive- It is
  the time taken by the page to start and finish loading.

 

• Total Blocking Time- It is
  the time taken by the page until the user interacts with the website.

For each
parameter, you will also get a detailed summary of all the factors that are
responsible for the slow site speed. A goal to achieve,  and recommendations to improve using some
helpful resources and guide.

I hope this article helps you to
understand the best practices you can follow to speed up your website. As
website loading speed is one of the major ranking factor in Google, so you
should take it seriously and starts working on it. 

WordPress users can use
MonsterInsights plugin to get the site report and recommendations to improve
the site speed.

If you have any questions or
suggestions, you can mention them in the comment section below.

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