Nofollow and Dofollow Links are very important in SEO of any Website. Link Building is a very important strategy in SEO. For proper SEO of your website, you should know when and where to use Nofollow and Dofollow links. The wrong usage of Nofollow and Dofollow links highly impacts your website's ranking in search engines. That's why it is very important to know when and where to use nofollow and dofollow links in your website. So, In this article, I will teach you the basic difference between nofollow and dofollow links and when and where to use them.

NoFollow and DoFollow Links

Definition and Syntax

  • Nofollow Links

Nofollow Links are the links that don't allow search engine bots to index the links. It means search engine bots can't index your links if they find Nofollow tags with your links. Only humans can follow the links. Nofollow Links are used to hiding the website link from the search engines.


<a href=”“ ref=”nofollow”>Google</a>

  • Dofollow Links

Dofollow links are the links that allow search engine bots to index the links. It means, search engine bots can index the links if they find Dofollow tags with your links. Both humans and search engine bots can follow the links. You can use do-follow links to provide backlinks to the high authority site that provides High Quality and unique content in the same niche or your targeted keywords.


<a href=”“>Google</a>

When and Where to use Nofollow and Dofollow Links?

Nofollow Links Use: 

Nofollow Links are used when you use links from any website of low online reputation or low-quality content or some sales or affiliates websites. For such websites, we need to use no-follow links, so that Search Engines Won't index such low-quality links from our website. Otherwise it will decrease your ranking. Here are some points to remember while deciding when and where to use Nofollow tags.

  1. Always use Nofollow tags with sponsored ads.

  2. Also, Use Nofollow Tags with Affiliate links.

  3. Use Nofollow Tag with the websites which are not of your niche.

  4. Use Nofollow Tag to the websites of low-quality content.

  5. Always use Nofollow tag to websites like porn, gambling, casino, hacking.

Dofollow Link Use:

Dofollow links are very useful when we allow search engine bots to index to our website or post links. We should use do-follow links to high-quality websites. Here are some points where you can use Dofollow Links:

  1. Always Use Dofollow links to high-quality websites like Google, Yahoo, Bing, Quora, etc

  2. Use Dofollow links to the high authority websites in your niche. For Example: if you have any traveling website or blog then you can provide a do-follow link to high authority website like MakeMyTrip, Expedia, etc

  3. You can also add Dofollow links on the posts which provide original and high-quality content.

Also Check:

Search Engine Optimization Tips for New Bloggers


I believe now you understand the basic difference between Nofollow and Dofollow Links and when and where to use them. Nofollow and Dofollow Links play a very important role in SEO. Now You can build your own link building strategies and with the proper use of Nofollow and Dofollow links, you can increase your SEO and online presence in search engine results.

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