Have you heard about ChatGPT and how it’s taking the world by storm? Well, in this article I’m going to show you step-by-step how to tap into this exciting new AI technology to build your own insanely powerful lead generation chatbot that can be added to any website in just 10 minutes.

How to Create Custom AI Chatbots for your Website

Why You Need To Pay Attention To This Opportunity Right Now

ChatGPT has completely changed the game when it comes to conversational AI. For the first time, we have access to chatbots that can have natural, human-like conversations. They can answer questions, follow complex instructions, and even generate content.

This creates huge opportunities for businesses to use ChatGPT to automate conversations with potential customers. Instead of paying for expensive live chat operators, you can now have an AI chatbot handle common questions, qualify leads, and book sales calls automatically.

And the best part is how quickly you can get up and running with this. Thanks to new developer APIs from Anthropic, the creators of ChatGPT, anyone can now build their own intelligent chatbots.

In this article, I’m going to show you step-by-step how I built a lead generation chatbot for a solar company in just 10 minutes flat. And by the end, you’ll have a template you can copy to build your own for your business or clients.

So if you want to tap into this red hot opportunity right now, then keep reading.

Here’s Exactly What Our Chatbot Will Do

Here’s a quick rundown of the incredibly valuable functionality we’re going to build into our chatbot:

  • Greet visitors and introduce itself as a solar assistant
  • Allow visitors to ask any questions about solar panels and provide answers from a knowledge base
  • Take a visitor’s address and electricity bill and calculate potential solar savings with their property using a solar API integration
  • Capture the lead details (name, phone number, address) and store it in a CRM for the sales team to follow up

This covers the full lead generation sequence — engaging visitors, answering common questions, qualifying leads, and capturing lead information.

Having this automated leads machine on your website will transform how you generate and qualify new sales opportunities.

Step 1: Fork The Template RepLit Project

To kick things off, we need a template to start building on top of.

I’ve created a RepLit template project that you can easily fork with one click. ReplIt is an online IDE that lets us quickly build applications and host web servers without needing to install anything locally.

To grab your copy of the template:

  1. Go to my Resource Hub (link in bio)
  2. Find the link for this blog post
  3. Click the “Fork Template” button

This will create a copy of the template in your own ReplIt account.

Once it loads, you’ll see the different code files we need:

  • main.py — Our API routes
  • functions.py — Our main logic
  • create_assistant.py — Code to create our AI assistant

Don’t worry if you’re not technical. I’ll tell you exactly what to modify in these files in the next steps.

Step 2: Set Up Your API Keys

For our chatbot to work, we need to plug in a few API keys. Here are the services we’ll be integrating:

  • OpenAI — For powering our AI assistant
  • Google Cloud — For the Maps & Solar APIs
  • Airtable — For capturing lead information

Let’s go through and get API keys for each one:


  1. Go to https://platform.openai.com/account/api-keys
  2. Click “Create new secret key”
  3. Copy this new API key
  4. In your ReplIt project, click Secrets > Edit on the OpenAI section
  5. Paste in your new API key

And that’s it, our OpenAI key is configured!

Google Cloud

  1. Go to http://console.cloud.google.com
  2. Create a new project
  3. Enable the Maps & Solar APIs
  4. Copy the auto-generated API key
  5. Back in ReplIt, update the Google Cloud API key secret with your new key


  1. Go to https://airtable.com/account
  2. Click Create API key
  3. Set permission to “Application scopes: Read and write”
  4. Copy this new key
  5. Back in ReplIt, update the Airtable API key with your new one

And that’s it! Our 3 API keys are now securely configured.

Step 3: Set Up The Airtable CRM

Since our chatbot is going to capture lead information, we need somewhere to actually store those leads.

Airtable works great for this. It’s a spreadsheet-database hybrid that makes an excellent lightweight CRM.

To set up our CRM:

  1. Go to https://airtable.com
  2. Click Copy base on the “Leads” base template
  3. Rename it to something like “MyCompany Leads”
  4. Click Developer tools > API documentation
  5. Copy the API URL for the Leads table
  6. Back in your ReplIt, update the Airtable URL in functions.py

And our CRM is ready to go! Leads will now be captured in Airtable automatically.

Step 4: Update The Chatbot Knowledge

Next, we need to configure what knowledge our chatbot has access to. This lets it answer common questions from visitors.

The template comes pre-configured with a Solar FAQ knowledge base. But you can easily swap this out.

Here’s how to update the knowledge:

  1. Delete the existing knowledge.docx file
  2. Upload your own .docx file with your knowledge base content
  3. In create_assistant.py, update the file name referenced to match your new file

Now when you re-deploy the assistant, it will use your custom knowledge instead!

Step 5: Deploy The Chatbot

Alright, we’ve made all our configuration changes. Now it’s time to deploy our chatbot!

In ReplIt, simply click the “Run” button.

This will:

  1. Create a new AI assistant with our configuration
  2. Store the assistant ID for future use
  3. Start the web server

Once it finishes loading, click the pop-out window icon to open the chatbot in a new tab.

And that’s it! Our chatbot should now be up and running.

Go ahead and test it out by asking some questions, entering an address, and verifying the lead gets captured in Airtable.

Step 6: Embed The Chatbot On Your Website

The last step is to embed our chatbot on a website to start capturing leads.

To embed the chatbot:

  1. In Voiceflow, go to Integrations
  2. Copy the Installation script
  3. Paste this script on your website before the closing body tag
  4. Refresh your site to load the chat widget

And that’s all there is to it! The chatbot will now be embedded and ready to convert your website traffic into leads!

Unlock The Pro Template To 10X Your Results

Hopefully you now have a good understanding of how to build your own high-converting lead gen chatbots!

To take this to the next level, I’m also making available a pro-grade template for you to install on your site.

This pro template includes:

  • Fully responsive design that looks great on mobile and desktop
  • Custom branding colors, logos, and images
  • Multi-page conversational flows
  • Integrations for calls-to-action, appointments, notifications and more
  • Built on the Anthropic AI platform for the most advanced assistant

You can get instant access to install this template on your own website here:

Link to template download

This can easily 10x your lead generation and sales results overnight!

So don’t wait, unlock the pro chatbot template today to convert your traffic into sales on autopilot.

Key Takeaways

Here are the key takeaways from building your own high-converting lead generation chatbot in just 10 minutes:

  • New AI assistant APIs make building chatbots faster and easier than ever before
  • You can quickly spin up a bot with ReplIt using my template as a starting point
  • Configuration is easy — just update a few API keys and knowledge base documents
  • Embedding on your site lets the bot engage and qualify visitors 24/7
  • A pro-designed template can boost conversions significantly with better UX

So what are you waiting for? With a custom lead gen chatbot, you can completely automate and transform your customer acquisition process.

Get started today by forking the template and building your first prototype. Then level up by installing the done-for-you pro template for maximum results.

The power of conversational AI is at your fingertips. Put it to work!

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